Four weeks of ethical and sustainable fashion content ideas
Fresh out of ethical and sustainable fashion content ideas? I’ve got you!
You’ve got a fresh coffee on the go, your notebook’s open and you’ve got an hour to plan your marketing content for your fashion brand. But your brain says no and instead wanders off thinking about the ingredients you’ll need to make mac ‘n’ cheese tonight. Mmmm… mac ‘n’ cheese…
But your ethical or sustainable fashion brand isn’t going to market itself. You need ideas that’ll help you grow, connect, increase subscribers, improve website traffic and converts website visitors into customers, So I’ve planned a month of ethical and sustainable content ideas for you to get your content started before the mac ‘n’ cheese calls.
Light up your content with the things that make your fashion brand ethical or sustainable
This content plan is underpinned by the very spirit of what makes your fashion brand ethical or sustainable. One that’s driven by the values and ideas that your brand is built on that put people and planet first.
When you know what you stand for and what you won’t stand for, what your customer cares about and wants to hear from you, you’ll find endless content ideas to tell the story of your fashion brand.
Work your way through these four weeks worth of ethical and sustainable fashion content ideas to help you connect with your community and convert them into buyers, email subscribers and brand advocates.
This content plan is designed for Instagram, but you’re a creative soul and I know you’ll be able to interpret them for your email list, TikTok, Facebook and any other marketing platform you show up in.
Week one
Monday
Brand personality: Start the week with a funny meme or gif that’ll make your community smile and wake up your engagement for the week ahead.
Stories: Share what you're working on this week.
Tuesday
Product: Create a carousel of your best selling product and share why people love it and how it’s enhanced their life. Tell them how they can buy it.
Stories: BTS of you creating a Reel that'll be published tomorrow showing how to style or this product.
Wednesday
Educate: Share a Reel on three ways to style your best selling product. Strong call to action to tell people they can purchase it.
Stories: You enjoying your morning coffee and getting ready for the day ahead
Thursday
Social proof: Celebrate your customer by sharing a photo or video of them wearing your product and let people know they can buy it.
Stories: Explain to your community about your choices in sustainable packaging as you pack customer orders.
Friday
Personal: Caption this: Share a fun photo of you from back in the day and ask your people to caption it.
Stories: Fun video of you winding down work and getting in the weekend mood.
Saturday
Stories: Share Tuesday, Wednesday and Thursdays product-focused content in Stories.
Sunday
Stories: Share a little glimpse of what you get up to on your weekend.
Week two
Monday
Sustainability: Film a Reel and record a voice over of packing customer orders or making your product and explain the sustainability of these.
Stories: Use the question sticker to ask your audience what values or ethics they prioritise when deciding which brands to shop with.
Tuesday
Product: Share a preview of a product you're bringing to life and let people know to sign up to your email list to get early access when it's launched.
Stories: Poll your followers on your new product and ask which colour or design they prefer. Share the results of the poll later.
Wednesday
Personal: Tell a story about how your brand started, what you've learned and what you love about it.
Stories: Share glimpse of your day as you enjoy a break with a coffee or a walk.
Thursday
Product: Go live and do a show and tell about the product you're launching, talk through the features, sustainability and benefits. Answer questions that people have and invite them to sign up to your email list to get early access.
Stories: Share your live to Stories for anyone who missed it.
Friday
Social proof: Share photos or videos of your customers wearing your products. Remember to tag them!
Stories: Share a podcast or playlist you're listening to and link to it with the link sticker.
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Week three
Monday
Sustainability: Film a Reel and record a voice over of packing customer orders or making your product and explain the sustainability of these.
Stories: Use the question sticker to ask your audience what values or ethics they prioritise when deciding which brands to shop with.
Tuesday
Product: Share a preview of a product you're bringing to life and let people know to sign up to your email list to get early access when it's launched.
Stories: Poll your followers on your new product and ask which colour or design they prefer. Share the results of the poll later.
Wednesday
Personal: Tell a story about how your brand started, what you've learned and what you love about it.
Stories: Share glimpse of your day as you enjoy a break with a coffee or a walk.
Thursday
Product: Go live and do a show and tell about the product you're launching, talk through the features, sustainability and benefits. Answer questions that people have and invite them to sign up to your email list to get early access.
Stories: Share your live to Stories for anyone who missed it.
Friday
Social proof: Share photos or videos of your customers wearing your products. Remember to tag them!
Stories: Share a podcast or playlist you're listening to and link to it with the link sticker.
Saturday
Stories: Show your community highlights from your weekend.
Sunday
Stories: Share Monday's Reel on sustainability.
Week four
Monday
Your people: (Re)introduce yourself, show your face and let new and existing followers know what they should expect from you and your brand.
Stories: Behind the scenes of you creating a Reel that's coming out tomorrow.
Tuesday
Product: Create a Reel exploring a unique design feature of your product and explain how it benefits your customer.
Stories: Give your community a glimpse into the realities of juggling business and life
Wednesday
Product: Create a carousel of a featured product and share why people love it and how it’s enhanced their life. Tell them how they can buy it.
Stories: Share what you're doing for lunch and who you're having lunch with.
Thursday
Social proof: Create a Reel featuring multiple customers wearing your product.
Stories: Do a show and tell of the product you've featured in today's Reel and tell them how they can buy it.
Friday
Promotions: Remind people to subscribe to your email list and let them know what's in it for them when they do.
Stories: Share something fun about your day as you get ready for the weekend.
Saturday
Stories: Share a glimpse of what you get up to over the weekend.
Sunday
Stories: Share the product-focused Reels and carousels from this week in Stories for anyone who missed them.
Now that you’ve got your content planned…
Time to get back to that mac ‘n’ cheese!
Looking for more marketing goodness for your ethical and sustainable fashion brand? Come say hi on Instagram where I hang out most days sharing ideas and stories to help ethical and sustainable ecom fashion folk like you to elevate your brand.