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Little Black Book
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Green Friday: How brands are rewriting Black Friday
Joanna Sim 30/09/2025 Joanna Sim 30/09/2025

Green Friday: How brands are rewriting Black Friday

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16 email ideas for fashion brands
Joanna Sim 17/09/2025 Joanna Sim 17/09/2025

16 email ideas for fashion brands

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How to get started with email marketing for fashion e-commerce
Joanna Sim 09/06/2024 Joanna Sim 09/06/2024

How to get started with email marketing for fashion e-commerce

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The welcome flow for fashion brands that will sell more (and mean more)
Joanna Sim 06/06/2023 Joanna Sim 06/06/2023

The welcome flow for fashion brands that will sell more (and mean more)

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Four weeks of ethical and sustainable fashion content ideas
Joanna Sim 14/06/2022 Joanna Sim 14/06/2022

Four weeks of ethical and sustainable fashion content ideas

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The purchase power behind a small fashion ecommerce email list
Joanna Sim 08/05/2022 Joanna Sim 08/05/2022

The purchase power behind a small fashion ecommerce email list

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There's more to a fashion ecom marketing strategy than a content calendar
Joanna Sim 04/04/2022 Joanna Sim 04/04/2022

There's more to a fashion ecom marketing strategy than a content calendar

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What would your fashion business look like if you lost access to your social media?
Joanna Sim 12/07/2021 Joanna Sim 12/07/2021

What would your fashion business look like if you lost access to your social media?

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The fashion brand's Instagram dream: More engagement with less content
Joanna Sim 04/09/2020 Joanna Sim 04/09/2020

The fashion brand's Instagram dream: More engagement with less content

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ETHICAL & SUSTAINABLE FASHION & MARKETING COMMUNITIES I ROLL WITH

Ethical and sustainable fashion and marketing communities Caravan Folk is part of

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