Fashion marketing know-how on the blog | Caravan Folk

Ecommerce marketing coach for founder-led responsible fashion brands

How to get started with email marketing for fashion e-commerce

How to get started with email marketing for fashion e-commerce

Joanna Sim9 June 2024

The welcome flow for fashion brands that will sell more (and mean more)

The welcome flow for fashion brands that will sell more (and mean more)

Joanna Sim6 June 2023

Four weeks of ethical and sustainable fashion content ideas

Four weeks of ethical and sustainable fashion content ideas

Joanna Sim14 June 2022Caravan Folk

The purchase power behind a small fashion ecommerce email list

The purchase power behind a small fashion ecommerce email list

Joanna Sim8 May 2022caravan folk

There's more to a fashion ecom marketing strategy than a content calendar

There's more to a fashion ecom marketing strategy than a content calendar

Joanna Sim4 April 2022

What would your fashion business look like if you lost access to your social media?

What would your fashion business look like if you lost access to your social media?

Joanna Sim12 July 2021

The fashion brand's Instagram dream: More engagement with less content

Joanna Sim4 September 2020

How fashion brands can use Instagram carousels for richer storytelling and better engagement

How fashion brands can use Instagram carousels for richer storytelling and better engagement

Joanna Sim12 August 2020

How to create a customer persona (with added personality)

How to create a customer persona (with added personality)

Joanna Sim31 May 2020