Joanna Sim’s Bio

Joanna Sim is a traveller, cheese lover, fashion forager, and marketing coach for responsible fashion folk.

She’s on a mission to amplify the voices of responsible fashion brands and influence positive change within the global fashion industry, because she believes that fashion should do good in order to feel good.

Long before she was a fashion ecom marketing coach, Joanna was on the tools learning her craft as a copywriter, social media manager, Klaviyo certified email marketer and an ethical fashion retail and ecom store owner.

She has 15 years as a marketer under her frock, working with global retail brands in her ad agency days, to growing a devoted customer base for her Melbourne retail store and sewing school, Thread Den, and helping her clients’ ecom fashion brands thrive.

Joanna continues to nurture her beloved fashion community in Melbourne, where she established her decade-long fashion career, alongside her UK fashion clients after her return to her native Scotland.

She puts her money where her heart is by supporting and wearing clothes made by local, conscious and kind fashion and accessories labels that bring her joy.

You can find her online at:  

caravanfolk.co
Instagram.com/caravanfolk