Signature Style Strategy
let’s build your social media strategy together so you can grow, sell, and thrive online
gather ‘round, fashion folks.
The Signature Style Strategy Coaching Program is designed especially for responsible fashion brands and businesses who want to grow and sell on social media without icky, unethical marketing tactics.
You’ll gain the clarity and confidence to build a social media presence that will grow your community and inspire them to become loyal customers and brand advocates.
Does social media feel like one big confusing mystery to you?
Does this feel familiar?
➤ You show up consistently for your audience but your engagement and sales don’t match your effort.
➤ You randomly post on the hop without a plan.
➤ You struggle to come up with new content ideas.
➤ You’ve read all the advice and tried all the tactics with little success.
➤ You second-guess yourself and don’t feel confident about what you’re doing.
➤ Social media feels like a mysterious black hole where you and your precious time get lost in.
➤ Marketing tactics sometimes makes you feel a bit icky.
If you answered yes to any of these, then dear friend, you’re not alone.
What if it felt like this instead?
★ You have an engaged community of customers and advocates who want to buy from you.
★ You post with purpose and your content is planned and scheduled in advance.
★ You never get stuck for content ideas.
★ You have a solid plan in place to reach your goals and you feel confident implementing it.
★ You dedicate time to show up on your social channels, but it doesn’t consume ALL of your time.
★ You know your strategy works because you’re getting results.
★ You feel confident showing up and carving out your own beautiful corner in the social media landscape.
★ You actually know what the hell you’re doing and it feels great!
★ It’s a joy spending time on your socials (really!).
With a little strategy and know-how all of this is totally possible!
Let me hold your hand while you build a rock solid social media strategy
Learn the rules, then break them
In this six week coaching program I’ll guide you through building the core foundations of your rock solid social media strategy. When we finish you’ll be clued-up and confident with a clear pathway to meet your goals, on your terms.
Here’s the thing: No two strategies are the same. What works for another business won’t necessarily work for yours. So you’ll learn the rules, and break them to align with your business and your values.
You’ll leave with a Signature Style Strategy that’s been shaped by the unique heart and soul of your business.
what we’ll work on:
★ Session 1: Roadmap to results: Assess where you’re at in your business and where you want to get to. We’ll break down your goals and identify the steps to get you there.
★ Session 2: Heart and soul: Get clear on your brand, what it stands for and how you want to be seen.
★ Session 3: Find your people: Get to know your ideal customer inside and out so that you know exactly who you’re speaking to and what they want to hear from you.
★ Session 4: Micro Storytelling: Refine your messaging and learn how captivate your community through storytelling
★ Session 5: Content to inspire and sell: Develop a content plan to grow your community and convert them into delighted customers
★ Session 6: Simple selling system: Develop a simple sales funnel and learn how to use email marketing to drive sales
what you’ll leave with:
★ Clarity on how you want your brand to be seen and who you want it to be seen by.
★ Laser sharp focus on where you’re going and the strategies and (non-icky) tactics you’re going to use to get there.
★A clear understanding about how all the cogs of your marketing work together in sweet harmony.
★ Absolute confidence that you’re doing all the right things.
★ The tools, templates and know-how to put it altogether.
★ Extra support between sessions to answer any burning questions you may have.
★ AND You’ll have access to the workbooks which you can reuse every time you need to plan your winning content.
★ BONUS! This coaching program will give you all the know-how to update your own strategy whenever you need. You can apply what you learn in this program each and every time your business goals change.
📽 watch this first hand insight from my client about this program
How this will be delivered:
★ We’ll meet face-to-face on Zoom for six fun, value-packed coaching sessions. These will be recorded for you to rewatch later.
★ Done-for-you workbooks and templates for you to plug ‘n’ play and make your own.
★ Email access to me in between sessions to answer any questions you have.
★ Group coaching will also have access to a private Facebook group for added support and group encouragement throughout the program.
WHO IS THIS FOR?
This program is designed for fashion and accessories designers, vintage and preloved fashion sellers, stylists and make up artists, writers, services and other business owners who are treading responsibly within the world of fashion.
IMPORTANT THINGS TO KNOW:
★ This coaching program focuses on Instagram. However the strategy-building process can be applied across other social media channels too.
★ I choose to work with people who are committed to a more responsible approach to fashion design, production and consumption. I choose not to work with businesses who produce or sell fast fashion. If you’re unsure where your business fits on this spectrum, get in touch to see if we’re a good fit to work together.
Total investment
One-to-one coaching: £950
✔️ Payment plans can be arranged (at not extra cost!)
One-to-one coaching
👍🏼 Keen as mustard? Book a call and let’s chat
★ What you can expect on a Zoom call with me:
I’ll ask you some questions to see if this program is actually what you need.
You get a chance to ask questions and decide if this program is right for you.
We’ll both get an opportunity to see if we’re the right fit to work together. Not everyone is a good fit, and that’s ok.
If I’m not the best person to help you, I’ll try to refer you to someone else more suitable.
★ What you won’t find on a call with me:
No pushy sales. No one likes that. I want you to leave this call feeling informed to make a decision that’s right for you, and excited about working with me if it feels right. Your business, your choice.
Got questions? I’ve got answers.
+ Is the Signature Style Strategy available on a one-to-one basis?
YES! There are two options: one-to-one and; group coaching. You can decide what works best for you: work with me one-to-one and get my full attention or learn as part of a small group where you can also get support from other business owners.
+ Can people from other industries do the coaching program?
The group program is for business owners who are in and around the responsible fashion industry. However I work with other industries on one-to-one coaching that are also aligned with my values. For instance I work with people in the craft community such as ceramicists. If you'd like to see if we're a good fit to work together, get in touch and I can discuss it with you.
+ How many people are in the coaching group?
At this point spaces are very limited with no more than six people in each coaching group. This is to maintain an intimate group feel where everyone gets a chance to get to know each other, ask questions and share ideas.
+ How is the program delivered?
We’ll meet face-to-face over Zoom at a set time each week. Group sessions will be recorded and uploaded to the private Facebook group for you to replay after.
+ How much extra support do you give?
There will be a private Facebook group exclusively for your coaching group where you can support each other, talk through ideas and you can ask me questions in between our live coaching Zoom sessions. You’ll also be able to email me for any questions that you need to be dealt with more privately.
If you’re learning with me one-to-one, you’ll have email and Voxer access to me in between sessions.
+ How much time do I need to invest in this outside of the live coaching sessions?
It’s going to vary for different people and businesses, but I’d suggest around two hours per week to work on each section of the strategy between live coaching sessions.
+ Does the Signature Style Strategy coaching program only apply to Instagram?
It’s been created with Instagram in mind because:
1:It's on of the biggest and most used platforms by the fashion industry
2.Instagram is the platform I’ve primarily worked on throughout my marketing career in the last 12+ years.
However, what you learn in this program is adaptable and you can include any digital and social channels you like into your strategy.
+ How do I know this will work for my business?
Every business benefits from a well-planned strategy. No great business ever succeeded without strategy. What you’ll learn here are tried and tested digital marketing strategies that work across all industries and are implemented by marketers across the globe. I have customised this framework especially for responsible fashion businesses.
+ What happens after I’ve created my Signature Style Strategy?
Now the real work starts! You’ll take what you’ve learned and planned and execute your strategy, review frequently and adjust according to your results. You’ll feel confident in all that you learn about how to do this to see your business grow on social media.
+ Are Facebook Ads covered in the Signature Style Strategy?
No, and here's why:
1.I’d only recommend you delve into Facebook and Instagram ads after you’ve spent some time getting your digital channels fine-tuned and growing organically through a solid strategy otherwise it’s just not a great use of your time or your money.
2.Learning Facebook and Instagram ads is a whole other learning program that I may offer in future. It can’t be learned in one hour.
+ Can I book without having a Zoom call with you first?
No. I like to have a call with every client prior to working with them to see that they're going to benefit from this program and to see if we're a good fit to work together. I don't want to waste your money or time if this isn't right for both of us.
+ Have another question?
Send me an email and I'll get back to you quickly with an answer