Ecommerce marketing coach for founder-led responsible fashion brands
 
 
 
 
 
Ecom marketing coach for good fashion folk.png
 

Ready to demystify your marketing and increase sales?

 

Let me guess, you started your fashion business to spend your days designing and making, but instead you find yourself stuck on your marketing, trying out a patchwork of random tactics and feeling confused about what’s working and what’s not?

You’re not alone, my friend, and there is a better way.

When you implement sustainable and sensible marketing strategies that work for your business, you’ll achieve more by doing less.

If you’re ready to say hello to simple, squirm-free marketing that makes sense and increases sales, from an ethically-frocked marketing sorcerer who’s an advocate for all things responsible fashion, you’re in the right place.

 
 
Caravan Folk Lilac Banner.png
 
Joanna from Caravan Creative smiling at the camera. She has long red hair and is wearing a maroon dress with pink sleeves.

DONE-FOR-YOU KLAVIYO email FLOWs

Want to make more sales without adding more to your marketing to-do list? Unlock a whole new revenue stream with up to 25% more sales with Klaviyo automated email flows to nurture your customers and sell for you while you get on with other things.
OOH, I WANT THIS

one-to-one coaching

Are you so ready to develop the right marketing system for your fashion ecom business and make more revenue without doing more work (yes, it’s a thing)? Then I’m here to do this with you with one-to-one coaching options that’ll give you the skills, confidence and repeatable marketing strategies to grow and thrive online.
TELL ME MORE

 
 
 

Love notes from clients

 
9.png
 
Joanna from Caravan Folk wearing bright coloured clothing from Melbourne fashion designers


HELLO, I’M JOANNA.

I’m an ecom marketing coach for responsible fashion business owners and a lover of all the good that’s happening in the fashion world.

I want to help you make sense of marketing to grow your business, earn money doing the thing you love and make a positive impact in the fashion industry, without crying into your coffee with exhaustion.

Marketing can be hard, but it really doesn’t have to be. I get a whole lotta joy working with good fashion folk like you to develop strong marketing foundations and sustainable strategies to grow and sell more, focusing on what works and leaving behind what doesn’t.

 
 

Don’t want to miss
the good stuff?

 

Get on the Good Fashion Files email list for exclusive offers and marketing goodness for responsible fashion folk. No spam. pinkie promise .

 
1.png